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Digital Marketing Assistant - TEMP TO HIRE - (J/O #5077)

Location : Texarkana TX
Job Type : Temp/Contract
Reference Code : 8810
Compensation : 15.38 USD/HOUR
Start Date : 08/27/2019
Hours : Full Time
Job Industry : Consulting
Job Category : Clerical

Job Description :

 


Digital Marketing Assistant - TEMP TO HIRE - (J/O #5077), M-F/8-5/$15.38 Hr. Temp to Hire - Local company seeking a Digital Marketing Assistant who will be responsible for identifying and distributing leads through various marketing campaigns.  The position will support the efforts of live and virtual marketing events. Will create landing pages and monitor traffic to determine primary sources and report/analyze the results to continue to improve web traffic and lead generation. Other duties include:



  •        Set up, deploy, and track emails in Pardot

  •        Upload and prep blog posts (including SEO prep and internal linking)

  •        Image prep and manage social posts

  •        Website updates and maintenance

  •        Additional tasks and processes as we continue to grow


Submit your employment application using your smart phone or PC to apply at https://redcarpetemp.securedportals.com/apply/ or visit our office at 221 Laurel Street, Texarkana, AR 71854 & use one of our courtesy PCs.  Call 870-772-4039 to ensure availability.  Offer of Employment contingent on passing Interview Process, Background Check, & Pre-employment drug test.




 


 Benefits:


·         Health


·         Dental


·         Vision


·         Retirement plan


·         Paid Time Off


8 Paid Holidays




Duties/Responsibilities:


 


Email


            Work collaboratively with Creative Services Team to create email campaigns and inbound content


            Creates and updates Marketing campaigns in Salesforce


            Manage campaign lead information and lead lists by reviewing, classifying and assigning marketing leads for input into Salesforce by data coordinator


            Assists with creating invitation lists for live and virtual events


            Coordinates mailing lists for all departmental initiatives and segment lists based on past email engagement, website interaction and industries served


            Prints, addresses, stamps, and mails letters assigned as tasks in Salesforce


            Processes mail returns in Salesforce, including updating mailing addresses, list cleaning, and noting address changes on the contact record activity


            Creates and sends Video Release Email to User Admins by the 15th of every month


            Integrates ad agency campaigns


            Ensures that drip lists are changed on contact pages of Salesforce according to the account status


            Completes department reports in Excel for daily distribution to management


            Circulates summary reports of each webinar/virtual or live Boot Camp/Engage within 24 hours of completion and updates report/campaign information in Salesforce


            Manage all updates and revisions in Pardot (and related items within Salesforce)


            Evaluates, tests, and implements modifications in Pardot and other marketing systems


            Performs day-to-day email marketing activities, including email campaign set-up, scheduling, testing, tagging and deploying one-time, recurring, triggered and dynamic content-driven campaigns


            Troubleshoots technical issues related to HTML templates, list segmentation, Pardot Forms, and other aspects of email execution


 


Website/SEO


    Create website landing pages. Work with the Creative Services Team that will provide graphics and copy and is responsible the layout of the page.


    Work with Operations to report items such as traffic, conversion, and closing percentages. Analyze these reports and test the message on landing pages appropriately.


    Identify and notify Management when a page is not working well.


    Implement A/B Tests to study how headings, calls to actions, etc. can affect MQL percentages and put the information learned to test on the landing pages. Study how users flow through the page and what changes could be made to make the outcome better.


    Include appropriate Search Terms in the landing pages


 


Process


    Writes and submits marketing processes for approval


    Maintains marketing process and nomenclature database


    Spell and grammar check marketing items before release. Ensures quality and accuracy within content.


 


 


Position-Specific


    Ability to be agile with the management of our websites


    Ability to think creatively, strategically to identify and resolve problems.


    High levels of integrity, autonomy, and self-motivation


    Ability and willingness to learn new technologies quickly


    Leads in “New” status will be set at 0 at the end of every day. Notify Management of any leads left in “Validated” status at the end of each day.


    Embraces A/B testing, monitors results, and implements best practices


    Points out problems and mistakes as soon as they happen. When possible, brings three solutions to problems and mistakes.


    Looks for patterns in data and thinks critically about possible causes/effects.


    Practices Constant and Never-ending Improvement (CANI).


    Ability to work with data to analyze and provide insights.


 


Required Skills/Abilities


    Excellent oral/written communication skills


    Excellent analytical, organizational, project management, and time management skills


    Excellent Organizational and Time Management skills


    Proficient in Microsoft Office, with advanced knowledge of Microsoft Excel


    Process driven


    Critical thinking and problem-solving skills


    Ability to perform repetitive tasks with a high degree of accuracy


    Proficient typing and data entry skills


    Ability to work in teams as well as possess self-accountability


    Sense of urgency, follow-through, and diligence


    Extensive knowledge for all aspects of digital marketing (SEO, Email, Social Media, Paid Media, other)


    Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.


 


Education/Experience


    1-3 years’ experience in Digital Marketing


    Bachelor’s degree preferred


    Pardot Specialist certification a plus


    Salesforce CRM/Pardot experience a plus


    Familiarization with WordPress or CMS applications


    Some graphic software knowledge a plus


    Wordpress/CSS/HTML


    Popular SEO/keyword tools (Google, Search Console, ScreamingFrog, etc.).


    WordPress and building/administering content across multiple domains as well as (updates and plugin management)


    Posting/managing posts across various social media platforms


    MS Office and Adobe Creative Suite


    Must provide a website portfolio or report examples


 


Physical Requirements


    Prolonged periods of sitting at a desk and working on a computer


    Must be able to lift 15 pounds at times


Required Qualifications :
 
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